Bob Fulghum
Creative Compilation
Copywriter: Bob Fulghum> Art Director: Ken Barrows> Agency: Homer & Durham, NY> Client: United Nations Plaza Hotel> Strategic Benefit: The only hotel on the quiet East Side of Manhattan offering unobstructed views from every room, as the hotel was the top section of a corporate and residential building> Media Concept: Campaign ran in airline magazines on flights from California, targeting a laid-back West Coast business-travel audience looking for quiet places to stay in New York
Copywriter: Bob Fulghum> Art Director: Rick Knief> Agency: HBM/Creamer, NY> Client: Sweet 'n Low> Strategic Benefit: A chance for dentists to suggest a sweet, sugar-free alternative to their patients> Media: Dental pubs
Copywriter: Bob Fulghum> Creative Director: Mary Ann Zeman> Agency: Ogilvy & Mather, NY> Client: American Express Green + Optima Cards> Strategic Benefit: AmEx corporate cards can be used for personal get-aways
Copywriter: Bob Fulghum> Art Director: Dick Tracy> Agency: Bozell, Chicago> Client: Idaho Potatoes> Strategic Benefit: Grocery store managers must prepare for the annual autumnal sales increase of Idaho Potatoes> Award: Chicago Windy (AKA Brick)
Copywriter: Bob Fulghum> Art Director: Mylene Turek-Pollock> Agency: Homer & Durham, NY> Client: The March of Dimes> Strategic Benefit: From Manhattan's elite Upper East Side to Brooklyn's gritty Bed-Stuy, premature births can be avoided by proper weight gain and diet> Media Coverage: Poster campaign featured on New York's WABC7 Eyewitness Evening News
Copywriter: Bob Fulghum> Art Director: Joanne Scannello> Agency: McCann, NY> Client: Black & Decker> Strategic Benefit: This iron has a wonderfully long cord> Media Idea: Creative team presented client with the concept of buying consecutive, bottom-quarter pages of a magazine spread to show off the product's benefit